On 1 August 2011, Adobe released 'web motion and interactivity' tool Edge as a free preview. Of course, it already had a web motion and interactivity tool: Flash. Edge's USP is that it saves to standards-compliant HTMLS, CSS3 and JavaScript. No plug-ins needed.
Edge (edge.adobe.com) debuted at the end of a tough few years for Flash. The success of the iPad, a Flash-free platform, left the format's future shaky. Adobe banged in another nail by announcing that development for the mobile Flash Player would end. Powered by jQuery; it didn't take much for tech pundits to see Edge's greater potential. Was Adobe making its own Flash killer? At the launch, Adobe was asked for comment, with creative solutions architect John Cole offering a guarded response. "At launch, we're concentrating on animation," he said. The party line was that the Flash platform would continue, aimed at high-end application development and deployment. That's still the official word on Flash.
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